IFA GPC 2015, Malta: Chinese brand ZTE hints at a see-through smartphone
If you’ve been anywhere near an airport or train station in the last five years, you’ll know the problem; legions of ‘phone zombies’ with their heads tilted downwards, pace slowed, oblivious to surroundings. We all hate it and, scandalously, we’ve all done it, too.
Speaking at the IFA Grand Press Conference 2015 ahead of September’s exhibition in Berlin – a hotbed of travel tech – Waiman Lam, Senior Director of Technology and Partnership at Chinese phone makers ZTE Mobile Devices, showed a video that hinted at a future where transparent screens would let people operate and watch video on their devices while also being able to look where they’re going. Eureka! It’s sure better than wearing a crash helmet.
Could transparent tech make places like Shibuya train station in Tokyo and every hub airport safe again? Possibly, but ZTE has more down-to-Earth plans for travel tech, too. ZTE also showed-off its ZTE Star 2 and Blade 6 phones as well as the innovative ZTE SPRO 2 Android projector that caught our eye back in January at the International CES.